YouTube 影片筆記
賈伯斯拆解實體按鍵為何淘汰並發表多點觸控
原片標題:How Steve Jobs Ended BlackBerry & Nokia's Reign #podcast #clips #successmindset
原片說明
On January 9, 2007, Steve Jobs didn't just launch the iPhone — he announced the funeral of BlackBerry and Nokia.
His point was brutal:
BlackBerry and Nokia had fixed keyboards in plastic. The buttons could never change. Every app wants a different interface. What if you think of a great idea 6 months later? You can't add a button. They're already shipped.
His solution? Get rid of all the buttons. Make a giant screen. And use the best pointing device ever invented — your fingers.
He called it Multi-Touch. And with that one move, BlackBerry and Nokia were already dead. They just didn't know it yet.
Do you remember your BlackBerry or Nokia? Which one did you have?
#stevejobs #iphone #blackberry #nokia #iphone1 #apple #techhistory #business #marketing
mark zuckerberg, meta, elon musk, US, united states
#unitedstates #usa #Startup #Innovation #ProductStrategy #SaaS #Tech #Founder #VentureCapital #SiliconValley #YouTubeShorts #Shorts #billionaire #millionaire #mentality #millionaremindset #motivation #discipline #motivational #selfmastery #success #successmindset #fyp» #foryou #billionaires #billionairemindset
#fyp:/viral #success #founder #founders #startuplife
#billionaire #motivationdaily #career #careerdevelopment #leadershipskills #promotionstrategy #worklife #successmindset #fy #startup #motivationdaily #mindset #mindsetmatters
賈伯斯在 2007 年發表 iPhone 的那段話,現在聽還是很狠。他直接說黑莓跟諾基亞的鍵盤「不管你需要不需要都在那裡」,根本是把手機廠商的死穴講出來。這段影片就是他在台上拆解為什麼實體按鍵註定被淘汰,然後端出多點觸控。

影片時間軸
- 00:02開頭直接點名黑莓與諾基亞介面的問題
- 00:23每個應用程式其實想要不同的按鍵配置
- 00:33六個月後想到好點子,也沒辦法加按鍵,因為已經出貨了
- 00:59電腦二十年前就用點陣圖螢幕加滑鼠解決過這問題
- 01:15解法是把按鍵全部拿掉,換成一整塊大螢幕
- 01:46不用觸控筆,改用與生俱來的十根手指,發表多點觸控

按鍵為什麼救不了黑莓與諾基亞
賈伯斯講得很直接:這些手機的按鍵固定在塑膠上,每個應用程式卻想要稍微不同的介面。你沒辦法為每個 app 換一組按鍵,也沒辦法在半年後想到新功能時再加一顆按鍵,因為機器早就出貨了。這段話等於宣告:只要你的輸入方式不能改變,你就跟不上軟體變化的速度。黑莓與諾基亞不是輸在某一款產品,是輸在整個設計哲學。

手指才是那個點選裝置
他先排除觸控筆,理由很生活化:要拿出來、要收好、會弄丟。接著他說要用「世界上最好的點選裝置」,就是人一出生就有的十根手指,並發表多點觸控。這段是整支影片的轉折,因為他賣的不只是大螢幕,而是一套全新的輸入方式。沒有這一步,大螢幕就只是大螢幕。
值得下載嗎
值得,如果你對產品策略或科技史有興趣。整段不到兩分鐘,賈伯斯用幾句話就把「為什麼實體按鍵會死」講透,當成產品思維的教材剛剛好。
覺得這篇筆記有幫助嗎?